Beyonce and jewellery firm Tiffany & Co. have sparked controversy after the musician turned the primary black girl to put on the enduring ‘Tiffany Diamond’, with critics arguing the well-known stone was ‘stolen’ through the colonial period.
Tiffany & Co. introduced on Monday that Beyonce has turn into the primary black girl – and solely the fourth girl ever – to put on the “legendary stone” as a part of the corporate’s new ‘About Love’ marketing campaign, fronted by Beyonce and her rapper husband Jay-Z.
“The priceless Tiffany Diamond has solely been worn by three ladies since its discovery in 1877,” Tiffany & Co. declared on Twitter. The three earlier wearers had been Mrs. E. Sheldon Whitehouse in 1957, iconic actress Audrey Hepburn in 1961, and pop musician Woman Gaga in 2019.
The priceless Tiffany Diamond has solely been worn by three ladies since its discovery in 1877. At present, @Beyonce turns into the primary Black girl and fourth individual to put on the legendary stone. #AboutLove #TiffanyAndCo pic.twitter.com/p2j4k4qOka
— Tiffany & Co. (@TiffanyAndCo) August 23, 2021
Many on social media weren’t as excited in regards to the historic ‘first’, nonetheless, with critics pointing to problematic colonial historical past surrounding the invention of the valuable yellow stone.
The yellow diamond was mined in Kimberley, South Africa in 1877 and is likely one of the largest of its variety to have ever been found. Tiffany & Co. founder Charles Lewis Tiffany – an American – bought the diamond the next 12 months, and it has remained with the corporate ever since. It weighs 128.54 carats.
Mounted it for you hun x pic.twitter.com/dg8VXIXQav
— Amal (@amalsayshello) August 23, 2021
Colonialism makes me sick within the abdomen. Even in 2021 it's nonetheless thrown in our face. Like some man was simply strolling and he found it. Then attempt to promote the exclusivity that @Beyonce is the primary black individual to put on it when n it was stolen from Africans. Disgusting!
— A Neutrino… (@kay_lovelie) August 23, 2021
We are able to’t nonetheless be utilizing phrases like ‘discovery’ to seek advice from colonial looting in 2021. This diamond was stolen from South Africa in 1887 https://t.co/TzHffGE2JO
— #BamakoIsHere (@simphiwedana) August 24, 2021
Additionally on rt.com
South Africa’s unemployment fee, which contributed to winter looting spree, reaches file excessive of 34.4%
“Once they say ‘found’ they imply ‘stolen’,” reacted one girl, whereas one other person referred to as on Tiffany & Co. to “give it again to South Africa.”
“So many rich white establishments created their wealth stealing priceless sources from Africa. Then the colonizers promote us really feel good tales in regards to the first black girl to put on a stone stolen from a black continent,” one black American girl protested.
A number of customers referred to the stone as a “blood diamond,” and Maclean’s Journal’s contributing editor Andray Domise dug up a number of quotes from a spokesperson of the Kimberley mines – the place the diamond was found – disparagingly referring to “n******” who labored within the mines on the time.
That is actually a blood diamond https://t.co/esaX4YQfTl
— nina (@visibleANG3L) August 23, 2021
Quoted from a spokesman for the Kimberley mines, from which this blood diamond was excavated:
"If niggers can dig for themselves and promote diamonds unquestioned, the employment of native labour turns into virtually ineffective" pic.twitter.com/7nPLA84CCc
— Brother Q (FKA Andray Domise) (@andraydomise) August 24, 2021
Critics additionally accused Beyonce of hypocrisy for portraying herself as a supporter of African tradition whereas concurrently sporting a stone mined and offered throughout colonialism.
Not Beyoncé “Mama Africa” Knowles supporting a model that steals from Africa and Africans https://t.co/dlYqnh0dnH
— Kathy Planet 🌍 (@KathyPlanet) August 23, 2021
its the truth that beyonce did an entire album and went mama africa then went to put on a blood diamond. abeg. i really like beyonce however its very contradictory https://t.co/uHTEw5TW43
— Mide (@Ewmide) August 24, 2021
Black South Africans supplied a lot of the labor within the Kimberley mines and lived in powerful and unhealthy circumstances, segregated from white individuals. Many miners died from poor well being and mining accidents.
Some social media customers did come to Beyonce’s protection, arguing that much less criticism was directed in direction of Woman Gaga when she wore the identical diamond in 2019.
Additionally on rt.com
Covid circumstances surge on Martha’s Winery, however officers say it’s ‘too early’ accountable Obama’s birthday celebration
Suppose your pals would have an interest? Share this story!